There's no event in high school basketball that propels players from elite status to household names as instantly as the Sprite Jam Fest ... American Games. From LeBron James to Vince Carter ...

Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...

Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...