Millie Moon Disposable Overnight Diapers, Huggies Overnights, and Sposie Overnight Diaper Booster Pads. Most did decently in our dryness tests, so if you use them, your baby’s butt is likely to ...

Enter the Poop Poncho, a ridiculous alternative to not using the new and improved Huggies Little Snugglers ® diapers: the only leading brand with blowout protection in every direction*.

Diapers for nighttime can help babies sleep longer, so the 10 products we ... including Hello Bello, Huggies, Luvs, Parent’s Choice, and Up & Up. We gauged how fast they were at absorbing ...

The Huggies "First Touch" campaign isn't just about how Huggies communicated a new product, or successfully sold more than ever. It's about how Huggies... We’re long-term subscribers to WARC and it’s ...

Infant diapers is a category where market leadership carries strong implied emotional reassurance, with consumers being primarily nervous first-time parents who put their faith in the biggest brand.