Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns.

Google's premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth. Google Marketing Live registration is now open.

Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.