DV360 helps teams execute digital advertising campaigns, organize audience data, purchase inventory, and optimize campaigns.

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Google Ads scripts offer a smarter way to manage your campaigns, introducing automation and real-time optimization that free you from repetitive tasks and let you focus on strategy and innovation.

Google announced a number of new goals and image controls that are now available on Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Google has confirmed issues with the Local Service Ads advertiser console and said they are “investigating and working to ...

Search Engine Land is your premier source for Google Ads news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news ...