San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers. The traditional navy blue square ...

GAP announced their decision on Monday to return to their original iconic logo. Did the controversy surrounding the new GAP logo influence their decision, or was it all advertising strategy? GAP ...

It's been the week from hell for The Gap (GPS)'s North American president, Marka Hansen, and she ended it with a note on Huffington Post addressing the fact that everyone seems to dislike Gap's new ...

No one likes The Gap (GPS)'s new logo, in which the blue square with elongated white letters has been replaced with a black Helvetica typeface reminiscent of American Apparel (APP). Given how close ...

After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

Gap definitely knows how to make it viral. The question is, was the Internet scandal caused by its new logo actually worth the publicity? When the historically consistent clothing brand switched the ...

Last week, Gap had posted a new logo on their website and you said you hated it. In a press release posted last night, Gap president Marka Hansen, admitted that the company "did not go about this in ...

About the same time as the much-maligned new Gap logo made its infamous debut, the logo also launched a (very, very unofficial) Twitter account of its own. Going by the name of @GapLogo, (s)he makes ...

Forbes contributors publish independent expert analyses and insights. I help businesses and individuals to build a better online reputation The initial feedback from Gap's customers was less than ...

Gap is known for its swing-dancing commercials and its iconic logo -- white, all-caps letters in a blue square. This week the clothing company changed that logo. Now it has black letters with a small ...