Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows ...

How to Buy Facebook Advertising. Facebook is a social networking website which allows you to create advertisement campaigns to promote a product or service. Buying Facebook advertising is an ...

Facebook has a long list of clear guidelines on what it deems is appropriate advertising, so why are there so many ads breaching them?

The company’s system for targeting ads is under fire for gender and ethnic bias. In some cases, the cure could be worse than the disease.

Ads can be tailored down to granular details – like whether you got engaged recently, are interested in organic food, or share characteristics with people who bought a BMW ...

As a Facebook advertising agency, here are five tools we've found helpful in improving digital marketing campaigns run on Facebook and Instagram.

Article explores ways small businesses can use Facebook advertising to engage customers. A successful FB advertising initiative requires advertising to peak people's interest, pinpoint targeting ...

Buddy Media CEO Michael Lazerow takes down the idea that brands are souring on Facebook advertising.

Online advertising is famously measurable: run an ad and count the clicks. What could be easier? But wait. What if most of those clicks are from people who would have clicked anyway, even without ...

Advertising on Facebook has become more sophisticated, varied, and data-intensive.

The "Stop Hate for Profit" campaign has support from Verizon and Ben & Jerry's. "Rival platforms and advertisers smell blood in the water, and are going in for the kill," one expert told Newsweek.