Meta, the parent company of Facebook, WhatsApp, Oculus, and Instagram, plans to challenge Google and Apple's app store dominance by allowing direct Android app downloads through Facebook ads in ...

Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge.

Nonetheless, Meta seems convinced that hosting Android apps directly on Facebook will lead to higher conversion rates for app install ads.

Meta, the maker of Facebook and Instagram, is reportedly working on a way for users in the European Union to directly download apps through a new type of Facebook ad.

Facebook is thinking about letting users in the European Union download apps directly through ads on the platform, instead of redirecting them to Google or Apple's app stores. This possibility has ...

Meta is gearing up to offer app downloads directly from advertisements in its Facebook app for users in the E.U., starting later this year at the earliest.

Compare the differences, processes, audience targeting, and costs of Google Ads vs. Facebook Ads to determine which platform is best for your goals.