According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses ...

The success of direct campaigns depends on your list, offer, and creative. Getting those to work in sync, online and offline, will increase responses - and results. Get the details here.

Multi-level marketing (MLM), also known as direct marketing or network marketing, is a method of selling products directly to consumers using independent sales representatives. MLM companies tend ...

Advantages Because below-the-line marketing is direct to your target audience, you can tailor the message and the market to specific market segments with extremely relevant information and offers.

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Here, direct marketing is used for strategic channel control purposes even though it is inefficient on its own and, surprisingly, it can profit the manufacturer even when so direct sales occur.