Gap made major headlines with its latest “Better in Denim” campaign, featuring global girl group Katseye set to Kelis’s 2003 hit “Milkshake.” The campaign has sparked a strong reaction online that has ...

Forbes contributors publish independent expert analyses and insights. Karin Eldor covers entrepreneurs and leaders in fashion & lifestyle. Gap has found its groove. The iconic American brand’s latest ...

We may earn commission from links on this page, but we only recommend products we love. Promise. The soundtrack to Yoonchae's Gap-filled childhood may have been a song of her own making, but the ...

Is the verdict still out on who has great jeans? If so, a new player has entered the chat. Gap’s “Better in Denim” campaign nods to the early aughts and the return of low-rise denim with a 90-second ...

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, titled “Better in Denim,” Gap trades on a tried-and-true formula for the ...

Gap has entered the chat. The clothing company released a new jeans ad featuring the girl group KATSEYE — that is already receiving praise — after Sydney Sweeney‘s marketing campaign with American ...