The Association of Tennis Professionals (ATP) has launched a new logo and brand identity. The new logo is the sixth in its 54-year history. It gets rid of the word 'Tour' and ditches the tennis player ...

In a new redesign, alongside announcing the new ATP World Tour Cup, the governing body of men's tennis has updated their logo. In a slick new font with a player in the middle of the logo, the change ...

Cape Town - The Association of Tennis Professionals (ATP) on Tuesday launched new brand identity. According to the official ATP website, the plans are designed to transform the way that men’s tennis ...

On Sunday afternoon, Carlos Alcaraz kicked off his 2025 ATP Finals campaign with a straight-sets victory over Alex de Minaur in the first round-robin match of the Jimmy Connors Group: 7-6(5), 6-2.

ATP World No. 1 Carlos Alcaraz has already had the best year of his career, and his season is not even over yet. With all eyes on the race to the ATP Finals in Turin, Nike has a major marketing trick ...