Snapchat has been dubbed a rising star in the marketing world, however the app itself has well and truly established itself as a popular social media platform. The challenge for brands is to harness ...

If you don’t know what you’re doing, rebranding can be fraught with risks and problems that can affect your business long after the relaunch party. Chris Round and Monica Lillas have some helpful tips ...

The pandemic exposed a clear divide between marketing leaders able to quickly pivot and respond to market shifts and those who could not. Jen Jones Today more brands are embracing statements of unity ...

54% of Australians that use taxi services now use Uber and ridesharing services. The latest Nielsen Australia ‘Consumer and Media View’ survey reveals that of the 3.8 million Australians that use taxi ...

Indigenous businesses are creating opportunities well beyond food and tourism. Anne-Marie Elias, chief disruptor, shines the light on Indigenous businesses that are creating new opportunities for ...

Ikea is working on a custom range of accessories for gamers and Lynx has developed a range of Xbox personal care products. Microsoft has partnered with Lynx to launch Xbox branded body wash, shower ...

Prospan is a natural cough remedy, suitable for young children, and is marketed by Flordis, a natural medicines company. For the winter of 2016, we predicted when children all around Australia were ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...

In today’s digital landscape, content marketing is more than just a tool for engagement, it is a vehicle for building trust, educating audiences and fostering brand loyalty. However, in an era ...

No other industry is full of jargon and meaningless, vague language than marketing and advertising. If it’s on trend, you can bet you or your clients will go there. Jordan Cockrell, director of ...

Grabbing the attention of consumers is one thing. Sustaining that attention and converting it into action is where the real challenge for all marketers lies. Here, Steven Baxter, founder and CEO of ...

Far from being a dying medium, television is one of the key mediums where brands can capture the attention of an engaged audience. Rawkus Content CEO Rick Spence discusses the potential of long-form, ...