Younger basketball fans will associate Converse with Oklahoma City Thunder ... guard Magic Johnson and Boston Celtics forward Larry Bird. Johnson and Bird's regular meetings in the NBA Finals ...
Before Michael Jordan signed with Nike ... However, unlike Nike, which needed a flagship athlete, Converse already had Magic Johnson, Larry Bird, and Julius Erving under their fold.
Younger basketball fans will associate Converse with Oklahoma City Thunder guard Shai Gilgeous-Alexander. The NBA All-Star is tasked with building on the brand's iconic history in the sport.