Ford CEO's haunting visit to China triggered its radical EV shift
Ford executives shocked fans and skeptics by announcing radical changes to its electric vehicle strategy. In a series of moves that would cost the automaker up to $1.9 billion, the Blue Oval dialed back its bigger plans for its electric lineup.
Ford's CEO and CFO took a drive in a Chinese EV. What they said about it reveals a lot about the state of the US auto industry.
"These guys are ahead of us," Ford CFO John Lawler told the company's CEO Jim Farley after the two had taken a test drive in a Chinese electric SUV.
Ford Execs Shaken After Secret Chinese EV Test Drive: ‘They’re Ahead of Us’
Ford bosses test drove a Changan SUV while evaluating Chinese competition last year. CFO John Lawler reportedly told CEO Jim Farley that the Chinese “are ahead of us.” This revelation comes shortly after Ford pulled back on some of its ambitious EV plans.
'An existential threat': How a trip to China humbled Ford's executives
Jim, this is nothing like before…these guys are ahead of us.”It’s a statement that’s put the entire western automotive industry on notice. According to the Wall Street Journal, those were the words uttered by Ford’s CFO John Lawler to CEO John Farley as the pair test drove an electric vehicle on a trip to China last year.
Ford boss warns Chinese EVs are an “existential threat”
A trip to China to visit its joint-venture partner was an eye-opening experience for Ford's CEO, who now sees the nation's electric vehicles as a threat.
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