President Donald Trump signed an executive order on January 20 aimed at dismantling all Diversity, Equity, and Inclusion (DEI) initiatives within the federal government. The order mandated the Office of Management and Budget (OMB) and the Office of Personnel Management (OPM) to collaborate with federal agencies to terminate DEI programs.

The orders cut funding for so-called DEI initiatives across all agencies in order to "end DEI inside the federal government," according to Trump administration officials. They also rescind numerous previous executive orders and actions from past administrations that aimed to promote diversity throughout the federal government.

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.