The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. While devising strategies to elevate minority ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

To gain an edge in nabbing profitable clients, savvy companies often use segmentation techniques to slice and dice customer data in an effort to match the best sales prospects to specific products and ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

Segmentation analysis is an important key when creating your business plan or launching your next product. It helps you to establish your target buyers. In order to create an optimal plan, you need to ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

The quality of radiotherapy auto-segmentation training data, primarily derived from clinician observers, is of utmost importance. However, the factors influencing the quality of clinician-derived ...