Justin Bieber returns with an overstuffed album that offers a rare look into his life and family, one that has all the makings of fan favorite.

On Thursday, July 10, billboards across cities including New York, Atlanta, Los Angeles and Reykjavík popped up all teasing the same thing: Justin Bieber is back. The various billboards showed black and white photos of the superstar,

On Justin Bieber’s surprise seventh studio album Swag, the 31-year-old singer got vulnerable about his struggles in his “Therapy Session” interlude and other songs.