The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

The Ministry of Information and Broadcasting has proposed amendments to the existing Policy Guidelines for Television Rating ...

Audience measurement norms eased: Meet the potential individual players Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.