After a lot of regulatory hubbub, Google finally closed its $750 million purchase of AdMob. Now the mobile advertising battle with Apple can commence.

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?) data privacy.

Windows Phone developers have experienced a sharp, unexplained drop off in ad revenue from Google's AdMob network.

When Google bought mobile ad network AdMob for $750 million in 2009, the company was clearly trying to capitalize on the growing mobile advertising market. Mobile advertising, both on apps and the ...

Mobile analytics firm Xyologic has released a market share breakdown that estimates the mobile ad and ad exchange network breakdowns on Android. According to its research, AdMob was found to be ...

Google's first iPad ads mirror its internet ads, showcasing a seamless integration of advertising strategies.

This is a basic guide to setting up AdMob with Firebase and getting the most profit from your free-to-download app. Includes an overview & set-up tutorial.

Google said that it will acquire mobile advertising company AdMob in a deal valued at $750 million in stock.

Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense ...