Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave ...

Adidas has a rich history in F1, sponsoring both the Footwork and Larousse teams in the 1990s. In 2023, the company emerged as a possible title sponsor for Red Bull's second team, then known as ...

The Mercedes-AMG Petronas F1 Team has officially partnered with Adidas as its newest Official Team Partner, marking the ...

As the Official Team Partner, Adidas will design and produce a complete range of apparel, footwear, and accessories for the Mercedes-AMG PETRONAS F1 team, encompassing drivers, mechanics ...