Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

YouTube's rolling out some changes to its Advanced Mode in YouTube Analytics, which it's hoping will make it easier for more users to glean relevant, valuable information from the tool, rather than it ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. The updates include: More data about channel memberships More data on ...

YouTube is launching more detailed analytics data for video creators. The data will provide a breakdown of subscribers gained by content type, which wasn't previously available. Additionally, YouTube ...

This is the second in a two-part entry level tutorial of YouTube Analytics (YTA). In the first article, we detailed how to access the analytics and gave an overview of the interface and operation. In ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...