On the fifth floor of 125 Shaftesbury Avenue Yahoo’s UK headquarters there are three huge poster stands: one advertising its shopping arm, Kelkoo, another advertising the search engine itself and ...

Back in 2009 when news of the Search Alliance between Microsoft and Yahoo! first broke, CEO of WPP Sir Martin Sorrell described the deal to news agency Reuters as “extremely encouraging” with the ...

Yahoo!'s search marketing division, formerly known as Overture, plans to test several new features for advertisers, including placing listings into graphical banner formats, and including images ...

An upgrade at Yahoo! Search Marketing this weekend has created technical problems that left some advertisers and search marketing firms unable to manage their sponsored search campaigns. "Yahoo!