Yahoo is planning to make some drastic, and much needed, changes to its global marketing units.

Through the partnership with Zeta Global, Yahoo will have the ability to segment customers by their demonstrated or predicted intent to purchase.

Yahoo making big and much needed changes in its global marketing--which could also herald the departure of Chief Marketing Officer Elisa Steele.

NEW YORK, September 19, 2024--Zeta Global (NYSE: ZETA), the AI-powered marketing Cloud, and Yahoo, a global media and tech company that serves as the trusted guide to the internet for hundreds of ...

Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, today released its ...

The notification, sent by e-mail, stems from changes in Yahoo's marketing policies that date back to March 2002.

If you send email marketing campaigns to your customers on a regular basis, listen up. Recent big changes by some major Internet service providers, or ISPs–specifically, AOL and Yahoo–might be ...

Apollo.io reports the best times to email VPs of marketing for effective outreach: Tuesday at 1 a.m. and Monday at 6 a.m. are ...

Yahoo puts marketing muscle into climate campaign Yahoo Inc. aims to wield its power as the biggest U.S. Internet media company to encourage millions of consumers to take basic steps to help the ...

Yahoo will now have to give these customers clear notice of its policies, with the option to opt-out of e-mail marketing, and will have to remove them from its telemarketing lists. It will also ...

Zeta Global (NYSE: ZETA), the AI-powered marketing Cloud, and Yahoo, a global media and tech company that serves as the trusted guide to the internet ...

The notification, sent by e-mail, stems from changes in Yahoo's marketing policies that date back to March 2002. At that time, Yahoo switched users' preferences to accept e-mails, phone calls and ...