Creating a website for your business is no small task; on the road to the site of your dreams, there are countless design trends to consider, consumer pet peeves to avoid and SEO pitfalls to sidestep.

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Coming up with a good website specification is not easy. It’s something that needs a lot of attention, research and consideration. A good website specification will bring everybody on the same page.

Even companies that do not engage in ecommerce benefit from an effective website since customers often find businesses through Internet searching. Companies may perform a website analysis for numerous ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark ...

Campus communicators should use this guide along with RIT’s Editorial Guidelines when creating copy for all RIT websites. You may spend hours carefully crafting the content for your website, but the ...

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

Today’s web producers and writers may not have heard of Roy Rogers, the cowboy hero to their baby boomer pa’rdners, but the modern generation may identify with one of his songs. (Slightly altered here ...