The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...

Coca-Cola, the global giant known for its iconic ... and much of their success is down to the power and familiarity of their ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the ... While combing through the dictionary for the word "coca" and words like it, Butler writes ...