An online commercial released by Nike <NKE.N> this week that showed Arab women fencing, boxing and spinning on ice-skates has stirred controversy over its attempt to smash stereotypes about ...

An advertisement launched by the new pro-women’s athletics brand XX-XY Athletics went viral on TikTok last month for its advocacy of the rights of women to compete in women’s-only sports and ...

Two Super Bowl ads were the subject of online criticism by advocates for protecting female athletes from trans inclusion amid a national movement on the issue.

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new report from TV outcomes company ...

This deepfake soccer ad has gone viral for challenging how people think about women’s sports The ad took 8 graphic designers 500 hours to put together, but the effect was worth it, getting tens ...

Napheesa Collier and Breanna Stewart's 3-on-3 women's basketball league, Unrivaled, has gained significant investment from ...

Women’s sports programming has proven highly effective for TV advertisers, according to a recent report from TV outcomes company Edo. The report found double-digit year-over-year improvements in ad ...

Super Bowl ads show why representation is key to supporting women in sports | Opinion Girls who play sports before reaching college have higher levels of self-esteem, lower chances of developing ...

The 30-second spot debuts Sunday and attempts to reach Black women who have expressed strong interest in outdoor activity since the pandemic began.

Florida Gov. Ron DeSantis’ political team unleashed an ad dinging both Bud Light and female-identifying men in women’s athletics with a send-up of the classic “Real Men of Genius” beer ...