Noem spent $200M on ads to get people to self-deport via a new app. The exact total who have remains a mystery - Those that ...

The DHS secretary praises the ads and says thousands of undocumented migrants have used a new app that helps them return home ...

In-app advertising spend may be on the rise, but the results are stuck in a rut. If marketers can’t find the valuable users who have a huge appetite for ads, they could spend their precious time ...

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an affinity ...

Elections Calm app buys 30-second ad of just silence. The reaction was overwhelmingly positive. This isn't the first time Calm has used the election as a prime marketing opportunity, either.

Hallow saw its biggest download spike ever following its Super Bowl ad, which aired in 15 markets during the big game. The ad features Mark Wahlberg and Jonathan Roumie.