However, Rob Janoff ... for a logo that would represent their vision of computing in a way that was both innovative and user-friendly. Janoff was given little direction for the design, apart ...

In an interview with Creative Bits, the logo’s creator Rob ... Janoff was worried that Steve Jobs wouldn’t like the logo, the co-founder fortunately took a chance on the outlandish design.

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...