Sahil Sethi, VP of Global Product Marketing at Freshworks and best-selling author, is driving AI-powered growth in enterprise software. Product marketing today is often seen as a hard science. Swept ...
What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.
Dr. Degen is a professor at the Fashion Institute of Technology. In today’s creative economy, the tail increasingly wags the dog. Marketing is driving culture as promotional campaigns overshadow the ...
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