To use persuasion techniques in marketing, you must first understand your target demographic. That means creating accurate customer personas and assessing their potential needs and desires. Simply put ...

Businesses frequently study their customers' profiles and behaviors to finetune their marketing approaches ... a snapshot of the "ideal customer" or "customer persona." This information helps ...

The customer complaint ecosystem comprises distinct complainer personas. According to a recent article by ... a global provider of cross-channel digital marketing software-as-a-service solutions.

Content marketing is essential to driving sales in the luxury travel category, with customer personas split into four distinct demographics. The 4 Cs of marketing, according to the growth marketing ...