Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new landscape.

In addition to tariff concerns, the pressure of rising debt, extreme weather, and natural disasters are disrupting normal ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely ...

“Wellness is a constantly shifting paradigm of practices that work together to make the individual feel empowered,” said ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

The years that followed saw notable price increases in consumer essentials — particularly groceries, housing, clothing, and energy. As Americans grappled with this new normal, the cost of living ...

Meanwhile, the Census Bureau reported that new home sales rose 1.8% in February to an annual pace of 676,000, down from ...

As Trump’s 2025 tariffs unfold, economic analysts note spending shifts, signaling rising concerns about financial stability across income levels.