Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely forecasting consumer behavior—it’s actively shaping it. AI-driven platforms are ...

Dilsher Singh Malhi, Founder and Chief Executive Officer (CEO) of Zupee, stated that a deep understanding of consumer ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...

A new study of consumer behavior reveals people are easily swayed by companies that tout a single ethical behavior and may overlook ethical lapses. If you talk or text while shopping for groceries ...