Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Conclusion On Consumer Behaviour Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. From the way retailers design their spaces to ...

Americans are increasingly anxious about their financial prospects, with a closely watched gauge of consumer confidence ...

Mobility data offers a powerful solution by providing deep insights into customer engagement and competitive positioning.

U.S. consumer confidence continued its sharp 2025 decline as Americans’ views about their financial futures fell to a 12-year ...

The packaging industry has long recognised the significance of packaging in influencing consumer behaviour. However, the extent to which packaging impacts purchasing decisions, brand loyalty ...