The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Rajat Abbi, VP, Marketing, Schneider Electric, Greater India, writes that as we enter a new era of energy transition, digital automation, and sustainable infrastructure, marketing will play a defining ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

B2B brands are introducing new leadership roles to help reset the relationship with marketing, according to exclusive new Marketing Week data. According to the 2025 State of B2B Marketing research, a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I want to preface this article by saying that I don’t think I’m any sort of magic CMO. We ...

MIAMI--(BUSINESS WIRE)--Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the Public Relations ...

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Kolchina joins to drive Maxon's growth vision, fueling expansion into new industries and markets while reinforcing the ...

Founder and CEO RJ Scaringe will be wearing yet another hat as the company preps for arguably its most important vehicle ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...

Kyowa Hakko Bio Co. Ltd (Kyowa Hakko Bio) announced the successful integration of the former German affiliate into its ...