Many software companies have jumped at the opportunity to land their own product on the market, but this list contains five in particular that showcase how AI changes CRM for the better.

The chastening effect of the recession has many financial services firms taking a cautious view of future CRM investments. One reason is that these firms are husbanding their resources. Another is a ...

Despite the remaining skepticism, more and more businesses understand the importance of investing in a reliable customer relationship management solution. According to the study by SuperOffice, the ...

The program’s aim is to help advisers streamline their practices. LPL Financial has selected Wealthbox, a provider of customer relationship management (CRM) software for advisers, to be included in ...

Customer relationship management (CRM) is much more than just contact management. Using Salesforce’s definition, Corey Cox, vice president of information systems at Tandent NationaLease, told a recent ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

Are you looking for programs that can consistently provide you with a return on investment of 100 percent or more? If so, talk to your (wait for it)…marketing department about customer relationship ...

In the past six to eight months, there's been a lot of discussion about customer relationship management (CRM) failures. The Gartner Group found that approximately 55 percent of all CRM projects ...

Information technology is a costly enabler of customer relationship management. But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the ...

As if the airlines haven’t had enough challenges since Sept. 11, 2001, British authorities were compelled to introduce a new one at the beginning of August. In addition to weathering economic ...