FLORIDA - Florida's tourism industry set new records with 34.6 million visitors in Q3 2024, showcasing resilience despite the challenges of hurricane season. According to projections from Visit Florida,

TALLAHASSEE - Florida posted a record third-quarter tourism total this year, with the numbers bolstered by U.S. visitors as international travel continued to lag behind pre-pandemic levels, according to the Visit Florida tourism-marketing agency.

Visit Florida has announced the state’s largest-ever tourism recovery marketing campaign in response to Hurricanes Helene and Milton. | The $5.75 million, multi-phase marketing campaign aims to showcase Florida’s spirit and reassure the world that the Sunshine State is open.

According to Visit Florida, 34.6 million visitors flocked to the state in the third quarter of 2024. This marks the third consecutive quarter of record-setting visitation to Florida.