Negative reviews battering a five-star Gold Coast hotel - once iconically branded as fashion house Palazzo Versace - include a visitor saying it’s “literally rotting from the inside out”.

The Gold Coast Bulletin has also contacted Mr Clarke directly for comment. Richard Clarke with the new Imperial Hotel signage at the hotel formerly known as Palazzo Versace. Picture: Glenn Hampson.

But Main Beach’s The Imperial Hotel, formerly known as Palazzo Versace before its rebrand ... continues to be an iconic luxury hotel on the Gold Coast. “We look forward to welcoming both ...