B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. The post ...

When businesses lack consistency in their definition of value, they risk making uninformed decisions and hindering long-term ...

The popularity of account-based marketing in B2B is increasing—for good reason ... previous and expected opportunity value, etc.). Three types of ABM strategies can be distinguished depending on the ...

Book value and market value are ways to evaluate a company. Book value is based on its balance sheet; market value is the total value of shares. If book value is higher than market value ...

An outcome-based approach increases customer lifetime value while lowering ad costs. Outcome-based marketing outperforms reach-based media planning on a ROAS (return on ad spend) basis by more than 50 ...