Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...

23% are using social media analytic tools. 7% say they integrate social media into their marketing activities. Companies also struggle to gauge the effectiveness of social media. Asked to identify the ...

But how exactly can you harness the tool for your social media marketing efforts without ending up with "me-too" content similar to every other brand? Speak to most marketers about ChatGPT, and ...

AI is shaping social media as a tool for brand discovery and customer engagement. Brands should prepare for new opportunities ...

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

Here’s an example of an agent using a lifestyle photo instead of a headshot on Instagram: If you want to save time, money, and effort marketing your brand on social media this year, these three ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent ...

But while independent advisors and agency owners are almost as likely to use their website and free social media for marketing, agency employees do that to a much lesser extent.

There is a Chrome Extension for ChatGPT that outputs an entire 30 day marketing plan with one click. Step 1: Download the ...

Social media content allows businesses to give ... Luxury fashion brands are also making full use of TikTok marketing, bringing their business to the platform with their own take on content.