John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn't make it a paid link. He said "links with UTM parameters are just links." "They're ...

Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on ...

Mozilla Firefox 102 was released today with a new privacy feature that strips parameters from URLs that are used to track you around the web. Numerous companies, including Facebook, Marketo, Olytics, ...

You’ve just come across an interesting article or product you want to share with someone, so you copy the URL and you’re ready to send it over iMessage, tweet it, link it on your site – you name it.