The UCLA football program has undergone just short of a total rebuild in this offseason. The Bruins went into the offseason with many unknowns after a lackluster first season in the Big Ten ...

UCLA set the tone for the rest of the college football landscape earlier this year when they debuted all-gold Air Jordan 3 cleats for home games and icy-white Air Jordan 1 cleats for road games.

It’s a phrase that’s going to be heard a lot around the UCLA football facilities and seen online countless times in the near future. It’s assistant coach Demetrice Martin’s signature sound.