Twitter gives control of its hapless marketing department to its chief financial officer Anthony Noto, best known for a DM fail, takes over from the company’s head of product ...

Is Twitter marketing on the upswing? We asked experts to share their thoughts on that and marketing best practices for the platform.

Are you tweeting or are you engaging? When it comes to successful Twitter marketing, simply tweeting about your business isn't going to cut it.

Twitter can be one of the most challenging marketing platforms to learn and scale. However, it can also be one of the most rewarding. Mastering Twitter will bring you more sales, increase audience ...

Travel suppliers are increasingly using Twitter to connect with consumers, travel agents and the media, and by doing so, solidifying relationships they hope will result in more business. For ...

Twitter has undergone some serious changes when it comes to content sharing on the site with upgrades to video, photos, and feed controls. However, what still remains a constant –if you follow the ...

Early analysis of Twitter’s $30 million to $40 million acquisition of India-based mobile marketing start-up ZipDial points to the acquisition as a way for the microblogging service to bolster ...

Twitter announced its Ads API program a year ago today, allowing advertisers to run their campaigns through API partners like Adobe and Salesforce. Now it's giving the program a new name — the ...

Twitter is changing. The cute bird has gone public, introduced self-service advertising and is verging on visual. I remember when I joined in 2008, that the rules of engagement were just about fun ...

Facebook, Inc. and Twitter may try to trim the roster of third-party marketing partners in an attempt at quality control, and removing the numerous tentacles accessing and retrieving data from the ...