Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable. And by 2022, two out of three teens in the U.S. didn't ...

Jan. 1, 2025 /PRNewswire/ -- The one and only tiger, with the one and only taste behind the iconic cereal Kellogg's Frosted Flakes, danced his way through the Tony the Tiger Sun Bowl in El Paso ...

Here are all the mascots that are set to make an appearance so far. Mascot Name Brand Name Tony the Tiger Frosted Flakes Chef ...

In addition to the fun throughout the Tony the Tiger Sun Bowl, Kellogg's Frosted Flakes Mission Tiger initiative teamed up with DonorsChoose to make a game-changing donation to Riverside Middle ...