Jan. 1, 2025 /PRNewswire/ -- The one and only tiger, with the one and only taste behind the iconic cereal Kellogg's Frosted Flakes, danced his way through the Tony the Tiger Sun Bowl in El Paso ...

Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.

This year, Tony the Tiger, who has always been the ultimate mascot to encourage confidence and optimism, continued his legacy to bring big fun, and even more gr-r-reatness to his namesake game.

Jan. 1, 2025 /PRNewswire/ -- The one and only tiger, with the one and only taste behind the iconic cereal Kellogg's Frosted Flakes, danced his way through the Tony the Tiger Sun Bowl in El Paso, Texas ...