The ritual of watching a dazzling ball descend from a pole in Times Square has taken place since the early 20th century, when ...

“will be retired and displayed at One Times Square as part of the new Times Travel immersive museum experience, opening in ...

The countdown is on for the New Year's Eve 2025 ball drop tonight in Times Square. Here's everything to know about how to ...

When it comes to ringing in the New Year, Times Square may have set the standard with its iconic ball drop, but not every ...

Tiger Party has been a trusted partner in transforming Times Square into a canvas of technological brilliance.