Marketing Week speaks to Pernod Ricard’s managing director for brands Thierry Billot about exploiting the opportunities in emerging markets, the challenge of pushing its “premiumisation” strategy in a ...

From 1 July 2008, the management team of Pernod Ricard will be strengthened by the appointment of two new Deputy Managing Directors: Thierry Billot and Michel Bord. Thierry Billot and Michel Bord join ...

The company is piloting the mobile scheme in several markets in Europe and Asia. A wider rollout is possible next year. Thierry Billot, managing director of brands at the Jameson and Absolut Vodka ...

McQuaid, who will take up the role from 1 September, will report to Thierry Billot, managing director, brands, during the transition period and will work with him on the project of merging the ...