Did you know that nearly 54% of social media users browse platforms to research products This staggering statistic highlights ...

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Social media is the new front door for small businesses — forming an integral part of any business's marketing plan. Man ...

Driving sales through social media requires a lot more work than just detailing your offering and prompting people to purchase.

If you use a broad audience, you're going by the "if you're lucky" method. For example, everyone needs windows, but for B2B marketers that original broad target group ("everyone") can be divided into ...