When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across the country found themselves asking the same question: What about Tab?

When Coca-Cola makes a decision to cut a flavor, the company knows it will face backlash. Back in 2020, when the company made the decision to kill its original diet soda, TaB, Coca-Cola likely ...

The committee's creative efforts include billboards, a hot pink race car, and hundreds of letters to Coca-Cola executives The fans have formed community bonds over shared nostalgia, with members ...