In 2023, in honor of the 60th anniversary of Tab’s creation, they held a gathering at the World of Coca-Cola in downtown Atlanta, bringing together fans from around the country. Coca-Cola sent over a ...

When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across the country found themselves asking the same question: What about Tab?

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Many popular sodas over the years have been pulled from store shelves due to ingredients being linked to cancer.

The committee's creative efforts include billboards, a hot pink race car, and hundreds of letters to Coca-Cola executives The fans have formed community bonds over shared nostalgia, with members ...