Food companies regularly discontinue items that don't sell well. Many culled products during the pandemic to focus on top-selling products. Examples of discontinued snacks from the past few decades ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Diet sodas have seen a wild evolution over the decades. These are some of the most trendy diet soft drinks you won't find in ...

When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime, the Save Tab Soda Committee and fans across the country found themselves asking the same question: What about Tab?

Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

The beverage world is the Wild West — perhaps even doubly so for soda. Countless sodas have been introduced to us over time, but not all of them stick around. Curious about some of the wackiest, ...

When some brands get killed there’s a huge backlash, but Pepsi made an under-the-radar move to stop making a popular soda. When Coca-Cola killed its Tab diet soda in 2020, it caused an uproar among ...

Pepsi killed Sierra Mist in January 2023. If Coca-Cola can kill Tab, then no soda brand has a guarantee of survival. The original diet soda had seen its sales fall as Diet Coke, Diet Pepsi, Coke Zero, ...

The committee's creative efforts include billboards, a hot pink race car, and hundreds of letters to Coca-Cola executives The fans have formed community bonds over shared nostalgia, with members ...