TaB was one of the first diet sodas on the market, and remained a popular Coca-Cola product for decades. So what led to its ...

Fans of TaB are worried that the diet soda popular in the '80s might be gone from shelves, but the Coca-Cola Company assured them it's still being produced.

TaB — the pink-canned diet soda that was a household staple in the late ’70s and ’80s — is being discontinued by parent company Coca Cola, the beverage maker announced in a statement Friday.

Tab TV commercial by sideshowcarny on YouTube. But tastes change, and the Tab bubble popped by the 1990s. The saccharin-sweetened soda is virtually impossible to find these days, pushed aside by ...

Tab soda drinkers miss the beverage so much that they have paid for billboards near the Coca-Cola Company headquarters in Atlanta, Georgia, trying to get the company’s attention.

TAB” slogan and “Beautiful People” jingle, the drink built a solid niche following over the next couple of decades, peaking at a 5.6% market share in 1980 among all soda drinks in the United ...

Tab soda. Tab soda was released in the 1960s and remained a popular beverage for many years up until 2020, when it was discontinued. Tab was one of the first diet sodas on the market.

Coca-Cola Co. is canning Tab. The soda giant’s first diet cola was a pop-culture icon in the 1970s and early ’80s, then faded after the launch of Diet Coke.

Marketed to people who wanted to keep "tabs" on their weight, Coca-Cola's first sugar- free drink once dominated the diet soda market. Its decline began in 1982 with the launch of Diet Coke.

TaB — the pink-canned diet soda that was a household staple in the late ’70s and ’80s — is being discontinued by parent company Coca Cola, the beverage maker announced in a statement ...