TaB must have tasted pretty good to spark its cult-like following that still searches for the drink, even after all these years — especially when the soda had a cancer-causing ingredients scare!

A Diet drink for a generation Need a break? Play the USA TODAY Daily Crossword Puzzle. Tab debuted in 1963 as Coca-Cola's first diet soda. Sweetened with saccharine, and promising zero calories ...

In October 2020, the moment Trish Priest had been dreading arrived: Tab, the decades-old diet drink, was being killed off by parent company Coca-Cola.

Coca-Cola has announced that it is discontinuing Tab after 57 years on the market, and fans of the drink will have until the end of December to purchase their last can of nostalgia. [Photo: Flickr ...

Tab is to good soft drink lovers like garlic, sunlight, mirrors, and the threat of a stake through the heart are to vampires. Run ’em off every time. Once Diet Coke came on the scene in 1982 ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which became a ’70s and ‘80s cult favorite and maintained a small but devoted customer base through the years.

TaB was largely supplanted by Diet Coke in the 1980s and became increasingly difficult to find, and Coca-Cola announced they would be retiring the 57-year-old diet drink at the end of 2020 ...

Tab, Coca-Cola Company’s original diet soft drink, is going down the drain. Born in 1963 in an era of full-sugar drinks and originally aimed just at w ...

Tab Tab, good to laugh at but not to drink. Tab may be a good punchline, but it's a terrible soft drink. By OnMilwaukee Staff Writers Published Dec 10, 2010 at 12:15 PM.