By then, Swanson was selling 160 million dinners a year, but was firmly in fourth place as a brand in overall frozen food sales. So Vlasic used the 45th anniversary of C.A. Swanson and Sons as a ...

To this day, frozen dinners are a standard food item in many American households ... grocery item thanks to a turkey surplus at the Swanson factory in 1953. With an exorbitant amount of turkeys ...

The Swanson family say the idea first arose ... although the form of ready meals changed, with frozen food becoming more popular than the original tray-based dinner. During this period, famous ...