Gen Z loves brand swag—how marketers are using stickers, tote bags and more to drive loyalty
It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.
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Eagles star safety C.J. Gardner-Johnson launches new 'CR8ZY' clothing brand
and now the CEO of a clothing company. The Eagles Super Bowl champion just revealed his new brand, CR8ZY, which offers some swag and dazzle, just like his game on and off the field. A free agent ...
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Gen Z loves brand swag—how marketers are using stickers, tote bags and more to drive loyalty
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...